Tag: case studies

Posted in May 13, 2013 - 6:22 Tami Demayo
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Are quantified benefits the holy grail of B2B customer references?

In its role as a sales tool, a customer-reference case study works best when it provides quantitative benefits, such as ROI, cost savings, improved uptime, or shorter lead times. Numbers lend themselves to comparison of competing offerings. They are seen as more credible and compelling than word-of-mouth testimonials of business…

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Posted in June 6, 2011 - 4:47 Wayne Martinez
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Your Strongest Advocate is A Happy Customer…

In recent months, we’ve experienced a measurable uptick in demand for VidCast™ Service (customer testimonials.) You may recall from our earlier posts that VidCast is a bundled service that enables NAVAJO to capture our clients’ customers’ real-world testimonials regarding the products and services they purchased using a low-cost, YouTube-like video…

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